Constant Contact Review
Constant Contact offers fast and reliable email marketing services, which provide a number of practical features that make it very quick and easy for you to keep in contact with your online customers and boost your sales.
Constant Contact has been around for over 10 years now and has a lot of experience in the email marketing industry, and can provide online businesses with a number of useful tools to help launch effective and affordable email marketing campaigns. There is also a lot of support provided for customers, which makes this a good choice for both beginners and more experience eCommerce website users.
Constant Contact Top Features and Services
You can quickly set up mailing lists with Constant Contact and start sending out bulk emails straight away, and you can import lists from Outlook Express, Outlook and Excel to make this process even easier. You can also create demographic filters, and this means you can target certain groups in your contact lists quickly and easily, without having to set up new, separate lists. So for example if you wanted to target a specific age group to send out a newsletter about particular products or services then all you would have to do is go into the interface panel and set up the age parameters in your filters list, and the software would automatically sort through your existing email list and provide you with a new list based on your requirements. Here are some of the other great features provided by Constant Contact:
• Email Templates – a number of pre-built templates are provided and the editor is easy to use and allows you to quickly insert images and text into the available blank sections. You can also create your own emails using XHTML and CSS (Cascading Style Sheets), and Constant Contact bulk email services allow you to add not only images, but also contact details, hyperlinks, PayPal and Amazon codes and also special characters.
• Campaign Reporting – reporting is an essential feature in any email marketing campaign service as it provides quick access to data that you can use to analyze the effectiveness of your campaign, such as how many emails were undelivered, how many opt outs you received, the percentage of click throughs and much more. You can also compare your email campaigns side by side, and this enables you to review the strengths and weaknesses of each campaign and make positive changes to your marketing strategy for the future.
• Free Trial – Constant Contact provide a free 60 day trial of their email marketing software, and this allows you to test out all of the features and services, before you decide whether or not to sign up to one of the packages.
Help and Support
Constant Contact provides one of the most comprehensive support centers on the market and as well as an extensive learning centre that offers video tutorials, webinars, product tours and live demos there is also a useful searchable knowledge base and tips archive for customers to browse through 24/7. You can also contact a customer services representative by email or phone if you have any more questions about the products or services.