Infusionsoft Review

Infusionsoft can provide you with an effective way to drive your online sales and keep in contact with your customers, through the use of email marketing campaigns.  Infusionsoft is an all-in-one eCommerce management system which can provide shopping carts, affiliate programs and more, and the email marketing services include a number of fully automated features that make setting up and distributing email marketing campaigns as quick and easy as possible, which is ideal for multi-vendors who have more than one online business to manage.

Infusionsoft Top Features and Services

Infusionsoft provides a number of flexible email marketing options for eCommerce users and most of these can be automated to save you time and allow you to keep in regular contact with all of your contacts, and this can help to boost your future sales.  Top email marketing features from Infusionsoft include:

•    Targeted Emails – Infusionsoft provides you with comprehensive tracking reports which can tell you a lot about your customers from their buying history through to which pages they have visited on your website, and this can help you to target your email campaigns and ensure you are sending out relevant emails that people will want to read.  Targeted emails save a lot of wasted time and effort and are a key asset to any successful email marketing campaign.

•    Automated Workflow – one of Infusionsoft’s main benefits is the automated workflow options, and this provides you with a way to take care of repetitive tasks quickly and easily.  For example the autoresponder features will allow you to set up scheduled email distributions to all or just specified groups in your mailing lists, and also combine this with other tasks such as automatically recording the emails in your contact records to save you from having to do this manually.

•    Contact Filtering – you can filter your contacts into specific groups, and this will help you to target your emails more effectively and drive new sales and repeat sales into the future.

•    Webforms – webforms are a useful way of capturing online leads from your website, and once you have the contact information from your visitors and customers you can then use this to carry out follow up email marketing.

•    Templates – Infusionsoft make it easy to set up email campaigns by providing a number of pre-built templates, which are ready to use straight away and all you need to do is add the content you want.  This is ideal for busy multi-vendors who do not have a lot of time and resources to spend on individual campaigns, as you can set up professional looking emails in no time at all.

Help and Support

Infusionsoft provide a lot of help and support on their website, and this includes resources such as articles, online video tutorials and a useful FAQ. There are also sample email marketing campaigns for you to review and get some ideas for your own use, and you can also contact the Infusionsoft customer helpdesk via telephone or email if you have any more queries.