Vertical Response Review
Vertical Response provides user friendly, fully supported online email marketing tools, which makes its easy for both beginners and experienced eCommerce users to quickly set up effective email marketing campaigns. With Vertical Response you can quickly set up email lists, newsletters and inclusive ‘opt out’ links, and a free trial of the software is also available so that you can test the features and services and see if they you’re your needs before you sign up.
Vertical Response Top Features and Services
The email marketing software from Vertical Response is very simple to use, and you can navigate quickly and easily from the main interface panel to your email campaigns and reporting statistics. Although this software does not support Unicode or International character sets is does provide a good basic range of email marketing tools, which should be suitable for most eCommerce needs. Here are some of the great features offered by Vertical Response:
• Reporting and Analysis – it is important to know how effective your email marketing campaigns have been, so Vertical Response provides reporting features on all of your campaigns, including the total number of emails sent, how many were opened or bounced straight to ‘junk’ boxes, how many times the link was clicked through and also how many emails were ‘opted out’ from. You can also access a report which provides you with information on the emails you sent out in relation to individual domain names such as Hotmail.com and Yahoo.com. Vertical Response is also compatible with Google Analytics, which is a very useful tool that you can use to compare the results from your reports and analyze your marketing data, and this will help you to set up more effective campaigns into the future.
• Spam Checks – Spam filters on email inboxes can significantly affect your email marketing campaigns as they can send emails straight into the ‘junk’ box before the recipient even has a chance to read them. Vertical Response provides a Spam check service that you can run on each email campaign before you send it out, and this will highlight any areas that will trigger Spam filters so that you can amend them before you issue your emails. This can save you a lot of time and resources, and the program will automatically add an ‘opt out’ link at the bottom of the email as well.
• User Friendly Interface – Vertical Response provides a very easy to use interface, and from the main control centre you can manage your email marketing campaigns from setting them up through to running reports.
• Campaign Creation – it is easy to set up new email marketing campaigns with Vertical Response and you can take advantage of the pre-built templates provided to set up quick basic campaigns, or you can use the freeform option which gives you the opportunity to upload your own unique HTML format.
Help and Support
Vertical Response provides a high level of customer support and the website includes a useful searchable knowledge and FAQ sections. There are also active community pages which feature forums and blogs that provide more information on the services, and there are also telephone, email and live chat support options if you want to ask any more questions.